The main operating modes of Douyin live streaming are: one is selling goods for cash, and the other is advertising for cash. The third is offline traffic monetization and mutual benefit monetization. First of all, if you have your own source of goods or you are the manufacturer, you have a source supply chain and your own products, then it is best to open a Douyin store.

The second way is, if you want to do live streaming or short video live streaming yourself, then open a product showcase.

Product showcases, short videos, and live streaming rooms can all display products from other people’s stores. You can also add third-party product links in the showcases and short videos, and you play a role of recommendation.

The third way is the no-source store model we have been talking about.

If you don’t have your own source of goods, but want to open a store to sell goods, then use the no-source model. Because the no-source model is simply drop shipping.