I. Job responsibilities of Douyin operators

1. Planning

1.1 Quarterly monthly live broadcast operation plan, including GMV target decomposition, delivery plan, etc.;

1.2 Formulate monthly product launch plan and marketing plan;

1.3 Competitive product research and analysis, including operation strategy and data analysis;

2. Preparation before broadcasting

2.1 Collect brand information and establish brand information files;

2.2 Prepare broadcasting accounts, open blue V accounts, open product showcases, open advertising accounts, and upload account profile banners;

2.3 Decorate the live broadcast room, clarify brand needs, coordinate design and decoration, and follow up on decoration effects and progress;

2.4 Check and evaluate network speed, circuits, fire protection, sample clothing warehouses, etc.;

2.5 After the first phase of decoration is delivered, cooperate with PGC to debug the best visual effects and coordinate decoration units to adjust and optimize in time;

2.6 Material procurement, preparation of decorations, number plates, inscription boards, hangers, gantry racks, fitting rooms, etc.;

2.7 Communicate with PGC, and prepare tablets, speakers, brackets, streaming software, etc. in advance according to the live broadcast rhythm and the effect achieved;