How to do off-site promotion for cross-border e-commerce?
亚马逊站外推广主要有以下几个渠道:
1. Google搜索引擎。通过Google搜索引擎进行搜索广告推广,如Google搜索广告。设置好关键词出价,可以把亚马逊商品页面推广到Google搜索结果页上方和右侧,吸引流量访问亚马逊商品页面。
2. 社交媒体。利用Facebook、Twitter、Pinterest等社交媒体平台进行推广宣传,制作有吸引力的图片、短视频和文字,选择亚马逊店铺链接进行传播,带动社交媒体粉丝访问亚马逊店铺。
3. 其他搜索引擎。除Google外,还可以在Bing、Yahoo等其他主流搜索引擎投放搜索广告,将流量引导到亚马逊商品页面。
4. 资讯网站。在其他电商资讯网站、产品评测网站投放竞价广告或文章广告,选择亚马逊商品链接资源,增加曝光度和流量。
5. 电商平台。在京东、天猫国际等其他电商平台开店,选择部分畅销商品同步在这些平台销售,并加入链接到亚马逊商品详情页,实现流量分流和转化。
6. 视频网站。在YouTube、抖音短视频等平台投放视频广告,Content营销,选择亚马逊店铺链接在视频简介或内容中推广, video营销能产生较好的流量转化效果。
7. 电子邮箱营销。收集潜在客户的电子邮箱,通过邮件发送产品信息及优惠券,选择亚马逊店铺链接,引导客户点击访问亚马逊店铺、选购商品。
8. 博客出reach。找寻相关领域的博客、公众号进行软文推广,提供有价值的内容,选择亚马逊商品链接植入其中,互惠互利实现流量转化。
综上,亚马逊可以选择多种线上推广渠道进行站外推广,实现更高曝光度和更多流量访问。但各渠道之间要避免同质化竞争,有针对性选择不同的社交平台和营销手段进行推广, producethe最佳效果。
Professional answer
There are several main channels for off-site promotion on Amazon:
1. Google search engine. Use Google search engine to promote search ads, such as Google search ads. Set keyword bids, and you can promote Amazon product pages to the top and right of the Google search results page to attract traffic to visit Amazon product pages.
2. Social media. Use social media platforms such as Facebook, Twitter, and Pinterest to promote and publicize, create attractive pictures, short videos, and texts, and choose Amazon store links for dissemination to drive social media fans to visit Amazon stores.
3. Other search engines. In addition to Google, you can also place search ads on other mainstream search engines such as Bing and Yahoo to direct traffic to Amazon product pages.
4. Information websites. Place bidding ads or article ads on other e-commerce information websites and product review websites, and choose Amazon product link resources to increase exposure and traffic.
5. E-commerce platforms. Open stores on other e-commerce platforms such as JD.com and Tmall International, select some best-selling products to sell on these platforms simultaneously, and add links to Amazon product details pages to achieve traffic diversion and conversion.
6. Video websites. Place video ads on platforms such as YouTube and Douyin short videos, content marketing, and select Amazon store links to promote in video introductions or content. Video marketing can produce good traffic conversion effects.
7. Email marketing. Collect potential customers' email addresses, send product information and coupons by email, select Amazon store links, and guide customers to click to visit Amazon stores and purchase products.
8. Blog outreach. Find blogs and public accounts in related fields for soft article promotion, provide valuable content, and select Amazon product links to implant them, so as to achieve traffic conversion through mutual benefit.
In summary, Amazon can choose a variety of online promotion channels for off-site promotion to achieve higher exposure and more traffic visits. However, it is necessary to avoid homogeneous competition between channels, and select different social platforms and marketing methods for promotion in a targeted manner to produce the best results.
Methods for cross-border e-commerce to promote off-site:
1. Log in to the Seller Center: First log in to your Seller Center account.
2. Create a new advertising plan: Select the "Advertising" tab and click "Create a new plan".
3. Select products or goals to promote: Select specific products or entire brands to promote as needed, and determine parameters such as the required budget and delivery time.
4. Select off-site channels: Select one or more off-site channels (such as Google, Facebook, etc.) from the available options, and follow the prompts to complete the relevant settings.
5. Set bidding strategies: In order to ensure the best results, different bidding strategies can be set to deal with different situations. For example, increase bids during certain periods to attract more traffic, etc.
6. Launch and monitor activities: After launching the activity, keep a close eye on its performance and adjust and optimize it as needed. You can use analytical tools to track data such as conversion rate and click-through rate, and improve marketing strategies in a targeted manner.
In summary, when setting up off-site promotions on Amazon, be sure to carefully consider each step and follow best practices to ensure good results.
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