How does Douyin live broadcast sell goods?

Generally speaking, the Douyin live broadcast selling process can be summarized into 5 steps: opening welcome - welfare retention - product introduction - event introduction - urging orders.

01. Opening welcome

In fact, the anchor should welcome everyone who enters the live broadcast room. A good opening statement can not only win the love of fans, but also improve the overall quality and image of the anchor. For example, you can say:

Thank you for coming to my live broadcast room. Today's topic is very fresh! Whether there is a gift or not, I wish you happiness forever!

I heard that those who follow me have made a fortune, boys are getting more and more handsome, and girls are getting more and more beautiful!

Welcome new family members to your xx live broadcast room. Please sit on the sofa in the room and eat melon seeds and peanuts as you like, and hug a little attention by the way! Come to the road of chic walking, and start a group to protect it together!

Friends who are welcome to come in, don't rush to leave immediately. The anchor just started today. Thank you for giving gifts! If you support me, please follow me. The anchor has absolutely no tricks!

Emma, ​​finally give me some attention. Thank you for your attention, you have come to see me so many times, and finally give me some attention!

02. Retain people with benefits

After the opening warm-up, you should start to send a series of benefits to keep fans in the live broadcast room for the next step of conversion. Usually the anchor will retain people through welfare activities such as sending red envelopes, lucky draws, and sending coupons.

Here, Dou Shang Commune, as a leading platform for short video live broadcast communication and learning, has summarized a set of exclusive live broadcast lucky draws and interactive speech from its continuous live broadcast practical experience:

Contains: live broadcast lucky draw rules, interactive speech, how to guide users to pay attention, conversion and other content!

03. Product introduction

Product introduction is the most important process in the live broadcast speech that affects the conversion rate the most.

You can usually start from the product's sales screenshots, netizens' praise, Internet celebrity recommendations, official qualifications, expert endorsements, etc. to prove that the product is credible and dispel the audience's concerns.

You can also introduce the product from the dimensions of the product's efficacy, ingredients, materials, usage methods, usage effects, and user groups to show your professionalism.

04. Event introduction

After introducing the product, you should introduce the preferential activities in the live broadcast room. This is also a point that fans pay more attention to. Once the activity discount is large, it is easy to attract purchases.

05. Urge to place orders

When your products and preferential activities cannot attract fans to place orders, the anchor must take certain methods to promote orders.

The most critical element of urging orders is to create a sense of scarcity and create an atmosphere of rush buying, so that the audience will have a sense of urgency that if they don't buy it now, they will never be able to buy such a cheap product again, and finally place an order quickly.

For example, you can use the following sales urging words to stimulate users to place orders:

There are only three minutes left. Those who haven't bought the product, please place your order quickly. When the time is up, we will restore the original price.

This product is only available at this price in my live broadcast room today. Don't think about it, just buy it. It will only get more and more expensive in the future.

These sales words can be used directly in your live broadcast room to help you increase the conversion of your live broadcast room!