白酒网络推广,如何做?
1.首先建立自己的官方网站:企业文化、商标、产品优势及特点。
2.建立官方微信公众号及小程序
3.开通58网或赶集网,主要面向全国重点招商区域展开招商信息。
4.开通专门网络招商平台产品单独页面介绍。比如全国招商连锁创业网 等类似网站。
5.找专业的网络推广公司,运作官方网站Seo 。优化网站的排名和相关产品搜索排名。
6.开通公司头条号、抖音。宣传公司及白酒的特点 优势 特色 口感 文化。
7.开通上线京东商城、天猫商城,展示交易产品。
How to promote liquor online?
1. First, establish your own official website: corporate culture, trademark, product advantages and characteristics.
2. Establish an official WeChat public account and mini program
3. Open 58.com or Ganji.com, and mainly launch investment promotion information for key investment promotion areas across the country.
4. Open a separate page for product introduction of a special online investment promotion platform. For example, the National Investment Chain Entrepreneurship Network and other similar websites.
5. Find a professional online promotion company to operate the official website Seo. Optimize the ranking of the website and the search ranking of related products.
6. Open the company's headlines and Douyin. Promote the characteristics, advantages, features, taste and culture of the company and liquor.
7. Open JD.com and Tmall.com to display trading products.
Liquor is first of all a physical object. If you want to lay a good foundation for information on the Internet, the first thing you want is word of mouth;
Secondly, you need to target the crowd circle;
Third, the relationship between positioning and pricing; you can consider the following 4 points:
First, online store
Find a platform suitable for liquor and open an online store on the online shopping platform; indeed, many merchants are interested in online stores, which is a good market.
Second, build a mall and operate it yourself.
No matter how good the platform is, no matter how good the external sales results are; it is always a transaction on someone else's platform. Some small and medium-sized enterprises can consider operating it in the early stage. If it is a large enterprise, or if you want to develop a large scale, it is recommended to set up a mall to operate it yourself.
Third, open a bidding account;
Many enterprises or management have been saying that we need to operate this slowly, step by step, and it really takes a long time to accumulate more stable popularity.
In the early stage of a new mall or an official website, if you want to sell online, you still need to open a bidding account; even if it is just a small consumption, it is a good thing to show your face more; in order to prepare for the subsequent peripheral information and lay a good foundation.
Fourth, free information sending;
This step is basically the above store. After the official site is opened, it is recommended not to fall behind; otherwise, the results of the early efforts may be demolished in the future: there is only a store, but no peripheral information!
I hope the above suggestions can help you