1.提出问题:结合消费场景提出消费者痛点以及需求点
2.如何解决:放大问题,把容易忽略的地方尽量放大,在结合产品介入
3.引入产品:以解决问题为出发点,引入产品
4.给出证据:这是主播非常容易忽视一点,提出了产品的卖点和优势,接下来要给出非常落
地详细的证据
5.压单!
直入主题。
1. Raise questions: Raise consumer pain points and needs based on consumption scenarios
2. How to solve: Magnify the problem, magnify the easily overlooked areas as much as possible, and then intervene with products
3. Introduce products: Introduce products with problem-solving as the starting point
4. Provide evidence: This is a point that the anchor is very likely to overlook. The selling points and advantages of the product are proposed, and then very detailed evidence is provided
5. Press the order!
Get straight to the point.
The wine we sell is really good, with rich and delicate hops and slender lines. You can smell the strong aroma of wine through the screen. The wine is slightly yellow in color, and it is a vintage wine that has been stored for several years. You see, the wines sold in our live broadcast room are all genuine brand wines. Fans who place orders in our live broadcast room have discounts, direct logistics, damage compensation, and seven days of unconditional return and refund.
Now I will introduce this white wine to you. It tastes sweet when warm and does not make you drunk.