Douyin's cross-border e-commerce ads refer to cross-border e-commerce ads on the Douyin platform. These ads are usually produced and published by cross-border e-commerce merchants or third-party advertising agencies to attract consumers to buy their products or services.

On Douyin, these ads can include video ads, picture ads, live streaming, and so on. These forms of advertising can effectively increase consumer awareness of products, thereby increasing product exposure and sales.

However, it should be noted that cross-border e-commerce advertising needs to comply with relevant laws and regulations, including but not limited to cross-border e-commerce import tax policies, imported goods quality requirements, the authenticity and legality of advertising content, and so on. If merchants or advertising agencies violate relevant regulations, they may face fines or other legal consequences.

Therefore, when placing Douyin cross-border e-commerce ads, merchants or advertising agencies need to understand the relevant laws, regulations and policy requirements and strictly abide by them. At the same time, consumers also need to be vigilant to avoid being deceived by false advertisements.