1.

Choose live streaming products with high repurchase rate: Live streaming has a relatively stable fan base and it is not easy to quickly increase new customers. Therefore, the purchase frequency of the product affects the revenue and the activity of the fans. If it is not handled properly, it will also cause fans to lose. Choosing some fast-moving consumer goods with high repurchase rate will have better results.

2.

Choose cost-effective live streaming products: No matter which platform, products with high cost-effectiveness and low customer unit price will have more advantages in live streaming. For example, we have mentioned in previous sharing that Wei Ya's live streaming products will always give fans the benefits of "the lowest price on the entire network" and "unconditional return and exchange". On the one hand, it maximizes the protection of the rights and interests of fans, and on the other hand, it also allows fans to have extremely high trust in the anchor and a high return rate. When choosing products, the average order value should not be higher than 100 yuan. 100 yuan is the psychological bottom line of users for a price range. According to our actual operation, 60% of the popular products on Douyin are priced between 10 and 50 yuan. For example, dishwashing paper towels, tempered glass films, and other popular products on Douyin, the prices after receiving coupons are all below 50 yuan.

3.

Try the product yourself: You will feel assured only after you have used the product yourself