抖音又进一步上线了带货号的作者等级项目,将带货号分为V1-V7,7个等级,等级越高,享用权益越多。
已经开通橱窗的抖音号可以在个人的商品橱窗里,查看自己账号的等级。
个人等级每周三更新一次,主要根据内容质量、内容影响力、粉丝影响力和商业影响力4个方面进行评分。
经常发布或删除低质、搬运带货视频,以及没有持续内容输出的带货号的权重可能会被降级,这也就意味着,以往“以量取胜”的带货方式将会逐步被淘汰,取而代之的是优质、垂直的带货种草号,带货视频势必变得更加优质且规范。
不同等级的带货播主享有不同权限和扶植。
我们注意到,只有V4级以上的带货播主才能登上达人榜和好物榜,这也明确抖音在进一步促进生态良性发展,规避了低质号“投机”上榜的可能性,增加了优质带货播主上榜的机会。
Douyin has further launched a project for author levels for accounts with goods, dividing accounts with goods into 7 levels from V1 to V7. The higher the level, the more rights and interests you enjoy.
Douyin accounts that have opened showcases can check the level of their accounts in their personal product showcases.
Personal levels are updated every Wednesday, and are mainly scored based on four aspects: content quality, content influence, fan influence, and commercial influence.
The weight of accounts with goods that frequently publish or delete low-quality, reposted videos with goods, and have no continuous content output may be downgraded, which means that the previous "winning by quantity" way of bringing goods will gradually be eliminated, and replaced by high-quality, vertical accounts with goods, and videos with goods will inevitably become more high-quality and standardized.
Different levels of live broadcasters enjoy different permissions and support.
We noticed that only live streamers with a V4 level or above can be on the expert list and the good product list. This also shows that Douyin is further promoting the healthy development of the ecosystem, avoiding the possibility of low-quality accounts "speculating" on the list, and increasing the chances of high-quality live streamers on the list.
After 10 days, publish 10 new vertical contents, and then wait for the system to re-rate. If the system re-rates successfully, it will return to normal. On the contrary, if the re-rate is unsuccessful, the original rating will be maintained and the restriction will continue.