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A complete and detailed tutorial on Douyin operation?

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第01步:抖音养号你运营的每一个抖音号,都要进行养号,养号可以提高账号权重、提高你的认知能力,帮助你顺利运营好抖音,获得平台更多的流量,为后面十一步做好准备。

第02步:抖音规则账号定位之前,优先知晓平台的规则。抖音规则是你运营抖音号的红线,坚决不能触碰,一旦触碰,不管你的作品有多么的优秀,不管你的账户有多少粉丝,一样会受到平台的惩罚,比如:删除、限流、封号……

第03步:抖音算法掌握抖音算法,也就掌握了抖音的精准流量入口,让你不再缺少精准客户,所以,你制作的每一个视频都要围绕抖音算法去设计内容,将热门因素设计到内容当中,你的作品就会更容易火。

第04步:发布策略作品是影响热门的关键,除此之外,发布技巧也起到了决定性的作用,发布技巧非常简单,关键在于细节,这些细节同样也影响了作品的播放量、点赞量、评论量、涨粉量、完播率,也是提升上热门的必备条件。

第05步:数据分析数据分析是创作者运营抖音必须要持续关注的,有了数据分析,运营抖音就不会盲目的去运营,盲目的去做决定,一切靠数据说话,一切靠数据来拍板。

第06步:粉丝运营作品发布之后,陆续有粉丝关注、咨询,这时候就要维护好这些粉丝,做好你与粉丝、粉丝与粉丝之间的互动,提高账号的活跃度,这样信任你的忠实粉丝就会越来越多,在后面变现、转化的时候才会更容易。

第07步:关注同行关注同行是我们的杀手锏,虽然你已经打好了基本功,但是在运营自己的抖音号之前,先看看同行是怎么运营的,通过研究同行来调整自己的想法、思路,操作的时候少走弯路、少违规。

第08步:账号定位从你刚刚注册的第一个抖音新号开始,不管是个人抖音号、还是企业抖音号,首先要做好抖音账号定位,接着要找到一个可持续创作优质作品的切入点。

第09步:账号布局不管是个人号还是蓝V企业号,账号定位之后,还不能立刻发作品,而是要对自己的抖音账号进行布局,尤其是运营2个以上的抖音号都要提前布局,不能这里搞一下,那里搞一下,越搞越乱,越搞越迷茫,账号布局就可以杜绝这种现象。

第10步:创作内容抖音从本质上来讲就是内容营销,靠内容来获得流量(热门)、靠内容来涨粉、靠内容来带货,想要获得更多的粉丝,就是在内容上 下功夫,别想走捷径,踏踏实实做内容才是长久出路。

第11步:素材收集素材是内容的重要组成部分,每个视频都要用到,你把搜集素材的方法学会了,你根本就不缺素材,整个行业都是你的素材库,任何一个细节、任何一个关键词都可以成为你的素材,随时为你所用。

第12步:视频制作在制作视频的时候,在达到自己目的的前提下,能用手机剪辑,就绝对不用电脑剪辑,能学会手机剪辑视频就使用手机剪辑就行了,手机剪辑视频效率高,而且很方便,1个人可以同时运营2个以上的抖音号都很轻松。

Professional answer

L

金婵新电商学堂

『金婵新电商学堂』直播电商行业深耕者,积累大量人脉资源,跟着金婵洞察企业直播本质,每天get一个短视频运营技巧。

Step 01: Douyin account maintenance Every Douyin account you operate must be maintained. Raising an account can increase the account weight and your cognitive ability, help you operate Douyin smoothly, obtain more platform traffic, and prepare for the next eleven steps.

Step 02: Douyin rules Before positioning the account, first know the platform rules. Douyin rules are the red line for your operation of Douyin accounts, and you must not touch them. Once you touch them, no matter how good your work is, no matter how many fans your account has, you will be punished by the platform, such as: deletion, flow restriction, account closure...

Step 03: Douyin algorithm Mastering the Douyin algorithm means mastering the precise traffic entrance of Douyin, so that you will no longer lack precise customers. Therefore, every video you make must be designed around the Douyin algorithm. Designing popular factors into the content will make your work more popular.

Step 04: Release strategy works are the key to influence popularity. In addition, release skills also play a decisive role. Release skills are very simple. The key lies in details. These details also affect the number of views, likes, comments, fans, and completion rate of the works. They are also necessary conditions for increasing popularity.

Step 05: Data analysis Data analysis is something that creators must continue to pay attention to when operating Douyin. With data analysis, Douyin operators will not operate blindly or make decisions blindly. Everything depends on data.

Step 06: Fan operation After the work is released, fans will pay attention to and consult one after another. At this time, you must maintain these fans, interact well with your fans, and fans and fans, and increase the activity of the account. In this way, there will be more and more loyal fans who trust you, and it will be easier to realize and convert in the future.

Step 07: Pay attention to peers Paying attention to peers is our trump card. Although you have already laid a good foundation, before operating your own Douyin account, take a look at how your peers operate, and adjust your own ideas and thoughts by studying your peers, so as to avoid detours and violations when operating.

Step 08: Account positioning Start with the first new Douyin account you just registered, whether it is a personal Douyin account or a corporate Douyin account, you must first do a good job of Douyin account positioning, and then find a breakthrough point for sustainable creation of high-quality works.

Step 09: Account layout Whether it is a personal account or a Blue V corporate account, after the account is positioned, you cannot post works immediately, but you must layout your own Douyin account, especially if you operate more than 2 Douyin accounts, you must layout in advance. You can't do it here and there. The more you do it, the more chaotic it becomes, and the more confused you become. Account layout can eliminate this phenomenon.

Step 10: Create content. Douyin is essentially content marketing. It relies on content to gain traffic (popularity), increase fans, and bring goods. If you want to get more fans, you have to work hard on the content. Don't try to take shortcuts. Being down-to-earth in content creation is the long-term solution.

Step 11: Collect materials. Materials are an important part of content. They are used in every video. If you have learned how to collect materials, you will not lack materials at all. The entire industry is your material library. Any detail or any keyword can become your material and be used by you at any time.

Step 12: Video production. When making videos, if you can use your mobile phone to edit, you definitely don't need to use a computer to edit, provided that you achieve your goal. If you can learn how to edit videos with your mobile phone, just use your mobile phone to edit. Mobile phone editing is efficient and convenient. One person can easily operate more than two Douyin accounts at the same time.

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