Antarctic e-commerce can consider the following strategies to improve its monetization rate:

Optimize product structure: Focus on developing product categories with high monetization rates and increase sales and market share of these categories. Through market research and user demand analysis, we can understand consumers' purchasing preferences and needs and launch products that better meet market demand.

Improve user experience: Improve the user experience during the shopping process and increase user satisfaction and loyalty. The user experience can be improved by optimizing the interface design of the website or APP, increasing page loading speed, simplifying the shopping process, etc.

Strengthen marketing promotion: Through effective marketing strategies and promotional activities, attract more users to shop and increase their purchase conversion rate. A variety of marketing methods can be used, such as discounts, limited-time specials, member benefits, etc., to attract users to increase purchase frequency and purchase amount.

Provide value-added services: In addition to selling products, some value-added services can also be provided, such as after-sales service, logistics distribution, installation and maintenance, etc., to increase users' dependence and loyalty to Antarctic e-commerce.

Data analysis and personalized recommendations: Through data analysis technology, we can deeply understand the user's purchasing behavior and preferences, make personalized recommendations, and improve the user's purchase conversion rate and average order value.

Strengthen supply chain management: Optimize supply chain management, improve inventory turnover and product shelf rate, reduce the number of unsalable and expired products, reduce capital occupation costs, and increase monetization rate.

Strengthen brand building: Through brand building and publicity and promotion, enhance Antarctic E-commerce's visibility and reputation, increase users' trust in Antarctic E-commerce, and thereby increase purchase intention and monetization rate.

It should be noted that improving the monetization rate is a long-term process that requires continuous market research, data analysis and strategy adjustments. At the same time, it is also necessary to pay attention to user feedback and market competition, and make timely improvements and optimizations.