The origin of Nanji E-commerce can be traced back to 2002, when its founder Zhang Chaoyang served as CEO of Sohu, an Internet company listed on NASDAQ in the United States. He realized the potential of China's e-commerce market, so he founded Nanji E-commerce in 2007. Nanji E-commerce operates in a B2C model, focusing on categories such as home appliances and digital products, with affordable prices and guaranteed quality as selling points.

Through the establishment of its own logistics system and the improvement of after-sales service, Nanji E-commerce has gradually won the trust and market share of consumers and become an important member of China's e-commerce industry.

Nanji E-commerce, formerly known as Nanjiren, used to specialize in branded clothes, but now it sells trademarks, finds Taobao stores, and some stores on the Internet, and goes to other people's manufacturers to check the quality. If it is good, it will be stamped with its own brand logo and then sold online, making profits from selling its own brand in the middle