Douyin is a business model that uses the Douyin platform to promote and sell e-commerce. It combines e-commerce and short videos, uses Douyin's traffic and user stickiness, displays products, marketing and sales through short videos, and attracts users to place orders. Douyin's gameplay includes:

1. Short video marketing: By making interesting, vivid and attractive short videos, show the characteristics and usage scenarios of products to stimulate users' desire to buy.

2. Fan interaction: Interact with fans to enhance user stickiness and willingness to buy. You can interact with fans through live broadcasts, Q&A, lucky draws, etc.

3. Promotional activities: Attract users to place orders through discounts, coupons, full reductions, etc.

4. Community management: Establish your own fan community, establish closer ties with users, and enhance user loyalty. You can conduct community management by establishing WeChat groups, QQ groups, etc.

5. Supply chain management: Provide high-quality products and services, ensure user satisfaction after purchase, and increase user repurchase rate.