When operating a Douyin account, users need to strictly follow the platform requirements. If the Douyin account is found to have violated the rules, it will definitely be punished. Some friends want to know whether the violation record of the Douyin account will be affected?

1. Account information: The user name is cleared and reset, the avatar is cleared and reset, the signature is cleared and reset, and the head picture is cleared and reset. At the same time, it will be prompted that it can be changed again after 24 hours.

2. Work information: Due to content problems, title problems, cover problems, keyword problems, potential hidden dangers, exaggeration of facts, etc., some works are deleted. This impact is not great, but there will be an impact. Try not to touch this line.

3. Platform function: This generally will not restrict you. The restrictions are all because of directly touching the rules of the platform. For example, the search function, frequent searches in a short period of time will be restricted for a short period of time.

What are the violations on Douyin?

1. Level 1 violations

On the Douyin platform, level 1 violations are roughly divided into three types: false cheating, publishing marketing advertisements, and publishing illegal products.

1) False cheating: The influencer obtains huge false traffic by bad means, such as brushing fans and buying fans, which seriously affects the normal trading order of the Douyin e-commerce platform. Penalty measures: deduct the amount of cheating + violation warning + suspension of product sharing function for rectification (7-30 days).

2) Publishing marketing advertisements: The influencer conducts trending behavior in any form (including but not limited to adding third-party information prohibited by Douyin and direct links to third-party platforms in shopping cart titles, video titles, video subtitles, and influencer 1 homepages). Penalty measures: Once discovered, the product sharing function will be permanently closed.

3) Publishing illegal products: The influencer shopping cart shares the products marked in the "Douyin Platform Prohibited Sharing Product Catalog".

Penalties:

①1 violation: user advance warning + refusal to publish content/delete illegal content + remove illegal video shopping cart;②2-3 violations: user video flow restriction + user homepage posting + remove illegal video shopping cart + product sharing function suspension for rectification (7-30 days);

③Violation number >3: limit some or all functions of the account + permanently close the product sharing function or account.

When we use Douyin, try not to violate the platform rules. If you are doing Douyin store or live broadcast, you should pay more attention, because only Douyin account violations will definitely affect the overall sales.