最近据很多商家反映,Tik Tok提供给商家的佣金率是2%-10%,其中餐饮的佣金率是2.5%,商家也反映美团的佣金率在15%-25%之间。Tik Tok占据着低价的优势。价格战是外卖市场最常见的营销手段,用低价吸引顾客,然后慢慢提高单品价格和服务费。一位在餐饮行业从业多年的人士表示,从目前的交易额来看,Tik Tok和美团还相差很远,不在一个量级上。
餐饮佣金比例只有2.5%
Tik Tok现在是为了更多的枪战市场,并不太注重交易量,而且很多商家对Tik Tok外卖都是观望状态,没有过度的热情。尽管Tik Tok早就计划向海外销售,但据了解,Tik Tok尚未建立自己的分销团队。去年8月19日,饿了么与Tik Tok达成合作。
Recently, many merchants reported that the commission rate provided by Tik Tok to merchants is 2%-10%, of which the commission rate for catering is 2.5%. Merchants also reported that the commission rate of Meituan is between 15%-25%. Tik Tok has the advantage of low prices. Price war is the most common marketing method in the takeaway market, using low prices to attract customers, and then slowly increase the price of single products and service fees. A person who has been working in the catering industry for many years said that judging from the current transaction volume, Tik Tok and Meituan are still far apart and are not on the same level.
The commission rate for catering is only 2.5%
Tik Tok is now for more gun battle markets, and does not pay much attention to transaction volume. In addition, many merchants are in a wait-and-see state for Tik Tok takeaways and are not overly enthusiastic. Although Tik Tok has long planned to sell overseas, it is understood that Tik Tok has not yet established its own distribution team. On August 19 last year, Ele.me reached a cooperation with Tik Tok.
The commission of catering experts will be between 5% and 10%, depending on factors such as the type of products or services promoted, brand awareness, sales, and market competition. At the same time, some catering experts may negotiate commissions with merchants based on their own promotion and sales capabilities.
How much is the deduction for Douyin catering? Generally, it is between 2% and 10%. In addition to paying a deposit of 2,000 to 20,000 yuan, Douyin must set a commission of more than 20% if it wants to add Taobao products to the Douyin product showcase. The corresponding technical service fee for online payment orders will be directly deducted from the online payment by 2% to 10%.
Catering is based on a 3% commission for sales above 9.1% off, a 2% commission for 8.8-9% off, and no commission for less than 8.7% off. The club has a 4% commission, and the first 3 tables of banquet commissions are counted as performance, and the rest are 5 yuan/table. (Note: In addition to non-operating income such as damage, full-time service fees, cleaning fees, etc.) Selling the store's wine or other items can also be calculated as commission
Currently, Douyin offers merchants a commission rate of between 2% and 10%, of which the commission rate for food (catering) is 2.5%. In contrast, Meituan's commission rate is not public. According to feedback from many merchants to reporters, Meituan's commission rate is between 15% and 25%. In this regard, the relevant person in charge of Meituan told reporters that the commission rate of the Meituan platform is between 6% and 8%, and merchants also need to provide delivery service fees.