1. Selling goods through shopping carts

If you have a store on Taobao, you can use Douyin's shopping cart function to link your online store, and then use Douyin's precise traffic to your online store to guide conversion. In this case, you only need to enable the shopping cart function. When someone becomes interested in your product while watching a video, they will click on the shopping cart in the video to buy it.

2. E-commerce live streaming

Douyin has an e-commerce live streaming function. After turning on Douyin live streaming, you can promote your products in the live streaming room. First of all, Douyin will inject traffic into your live streaming room through short video recommendations during live streaming. In the live streaming room, you can promote links to Taobao or Douyin mini program malls. When watching the live streaming, the audience can click on the product link or mini program link to complete the order on the corresponding platform.

For tourism companies, some special hot-selling products, special tickets, special hotels, and tourism-related products can be sold.

3. Douyin Mini Program Selling Products

Douyin Mini Program is a new feature of Douyin. The launch of Mini Program can help tourism companies sell products better.

Currently, Douyin has provided several major entrances to Mini Programs to help tourism companies better manage traffic.

1. Video Mounting

It means that tourism companies can shoot some short videos and then associate them with Mini Programs. When tourists browse Mini Programs, they can click to enter the Mini Programs and complete the purchase directly.

2. Comment Area Mounting

The Mini Program will appear in the blank area at the top of the comment area at the same time. When users are watching videos, they can click on the comments and see the Mini Program, and then they can complete the purchase in the Mini Program.

3. Social Sharing

On the Douyin platform, share the Mini Program with friends. Users can click on the Mini Program card in the dialog box to make a purchase.

Fourth, Douyin Store Selling Products

Douyin Store is an e-commerce platform launched by Douyin platform itself, but it has certain thresholds. Selling products on Douyin Store can not only implant products into videos and live broadcasts for exposure and conversion, but also join Douyin's selected alliance platform to allow more Douyin creators to promote your products.