Huoshan Shop and Douyin Store are interconnected, but each has its own platform.

Douyin Store is a product that Douyin e-commerce provides merchants with a sales tool that can help merchants expand the monetization of content. It provides online e-commerce store solutions, helps merchants expand content monetization channels, and increases the value of traffic as a one-stop business management platform.

Fans can obtain content in Douyin and Douyin Volcano Edition, and users who place orders can be directly converted into fans of the brand account, forming a complete traffic conversion.