Douyin is a social media platform based on short video sharing, where users can upload, watch and share short videos of 15 to 60 seconds. Its core business is to provide creative, interesting and fashionable short video content to attract user retention and growth, while realizing commercial realization through various forms such as advertising and e-commerce.

Douyin recommends content that meets user interests through algorithms, improves user experience, and attracts more users and advertisers.