Live streaming with goods is based on "people, goods, and venues". Among them, "goods" is an even more important foundation. I think that at the level of "goods", we need to achieve three steps: product selection, pallet control, and pallet assembly.

Step 1, six logics to follow in product selection.

What to choose directly determines the sales volume of the live broadcast room to a large extent. Therefore, when selecting products, very strict standards and complex screening processes are required. Only products that meet the six characteristics of strong sales durability, high market penetration, price advantage, good display, good user experience, and novelty can enter the product selection pool.

Step 2, two principles for controlling pallets.

After the product selection is completed, enter the stocking stage. For pallet control, my suggestion is:

1. Supply Douyin products and other e-commerce platforms for unified management of warehousing and logistics.

2. Predict sales based on the influencer’s past sales performance, lock in inventory in advance, and prioritize the supply of goods for the Douyin channel.

First, it reduces the inventory risk faced by preparing a large amount of goods for a single channel,

Second, it ensures that there are sufficient goods,

Third, it can ensure timely delivery.