一、抖音直播闪购优势
1、闪购包含了商品图片,让用户更有安全感,且可确认实际购买的商品;
2、定向闪购用户体验更好,点击闪购后直接购买,避免长路径导致用户放弃购买;
3、定向闪购可避免用户恶意拍占库存以及恶意下单的问题;
4、全量闪购可以长期放在直播间购物袋,随时可供用户购买,流量利用效率更高;
5、全量闪购以抢购的方式呈现在用户购物袋,不用去固定拍几号链接,更方便;
注意:手机端不能看到闪购商品,必须更新抖音至最新版本。
新建闪购商品时,用户名中有表情、字符等,必须删除。
闪购商品链接不能在IM发送给客户,截图中不要出现“a货”字样。
二、抖音直播闪购设置
第一步:进入巨量百应后台,选择抖音开播号登录。
第二步:开始创建抖音直播闪购,有分全量闪购和定向闪购。
全量闪购,向全部看播用户发送闪购商品链接。进入【直播管理-闪购】——点击【全量类型】,按提示要求填写全部商品信息——点击【新建】;
抖音直播
定向闪购,向指定看播用户发送闪购商品链接。进入【直播管理-闪购】——点击指定用户的评论,按提示要求填写全部商品信息——点击【新建】。
抖音直播
注意:全量闪购截图对准开单卡片和商品;【新建闪购】窗口弹出后,商品图片会自动截图;在商品列表管理中最多同时有20条全量闪购;运费设置可以点击选项栏右侧的【新建】按钮跳转至小店商家后台进行设置。
定向闪购,闪购的库存必须默认是1,不能修改;在商品列表管理中里最多同时有100条定向闪购;运费设置可以点击选项栏右侧的【新建】按钮跳转至小店商家后台进行设置。
1. Advantages of Douyin live flash sale
1. Flash sale includes product pictures, which makes users feel more secure and can confirm the actual purchased products;
2. Targeted flash sale has better user experience. Users can buy directly after clicking on the flash sale, avoiding the long path that causes users to give up the purchase;
3. Targeted flash sale can avoid the problem of users maliciously occupying inventory and maliciously placing orders;
4. Full flash sale can be placed in the shopping bag of the live broadcast room for a long time, and users can buy at any time, which is more efficient in traffic utilization;
5. Full flash sale is presented in the user's shopping bag in a rush purchase manner, and there is no need to fix the link number, which is more convenient;
Note: Flash sale products cannot be seen on the mobile phone, and Douyin must be updated to the latest version.
When creating a new flash sale product, emoticons, characters, etc. in the user name must be deleted.
The flash sale product link cannot be sent to customers in IM, and the word "A-goods" should not appear in the screenshot.
2. Setting up Douyin live streaming flash sales
Step 1: Enter the Juliang Baiying backend and select the Douyin live broadcast account to log in.
Step 2: Start creating Douyin live streaming flash sales, which are divided into full flash sales and targeted flash sales.
Full flash sales, send flash sales product links to all users watching the broadcast. Enter [Live Management-Flash Sales]-click [Full Type], fill in all product information as prompted-click [New];
Douyin live streaming
Targeted flash sales, send flash sales product links to designated users watching the broadcast. Enter [Live Management-Flash Sales]-click the comments of the designated user, fill in all product information as prompted-click [New].
TikTok Live
Note: The screenshot of the full flash sale should be aligned with the order card and the product; after the [New Flash Sale] window pops up, the product image will be automatically screenshotted; there can be up to 20 full flash sales at the same time in the product list management; for shipping fee settings, you can click the [New] button on the right side of the option bar to jump to the store merchant backend to set it.
For targeted flash sales, the flash sale inventory must be 1 by default and cannot be modified; there can be up to 100 targeted flash sales at the same time in the product list management; for shipping fee settings, you can click the [New] button on the right side of the option bar to jump to the store merchant backend to set it.
You can shop online in the following ways:
1. Download the Flash Purchase App: Open the App Store and search for "Flash Purchase", download and install the App, and then you can shop directly on your phone.
2. Shop via WeChat: Open the WeChat public account and search for "Flash Purchase", enter the Flash Purchase service account, and start shopping.
3. Shop on the PC: Enter the official website suning.com, select the "Flash Purchase" entrance, and then follow the prompts. No matter which way you shop, you only need to enter the keywords, names, and other information of the goods you want to buy to find the corresponding goods, and then follow the operation process to select the goods, confirm the order, and pay. At the same time, you can also follow the "Daily New Products" and "Limited Time Specials" activities through the Flash Purchase App to grab more discounted products.
Flash Purchase is a social e-commerce platform. Users can enter through an invitation code or invitation link, and then need to register an account and complete real-name authentication, and bind an Alipay account to start shopping. In some areas, you need to provide a delivery address authentication, and you can participate in the flash purchase after the authentication is passed. Each user has only one shopping opportunity per day, the shopping time is limited to 5 minutes, the number of goods is limited, and you need to place an order and pay in time, otherwise you will lose the purchase qualification.
1. Open the JD official website and click on the brand flash sale.
2. After entering the flash sale, we will see that the flash sale is generally updated on time at 10 o'clock in the morning.
3. If you want to find something in your own category, we just click on the category given above.
4. Click on any category to see the event time.
5. You can also return to the page and click on the preview to see the events in the next few days.