1. Xiaohongshu is a shopping sharing community software.

2. Xiaohongshu is a lifestyle platform and consumer decision-making portal, founded by Mao Wenchao and Qu Fang. As of July 2019, the number of Xiaohongshu users has exceeded 300 million; as of October 2019, the number of monthly active users of Xiaohongshu has exceeded 100 million, of which 70% of new users are born after 1990. In the Xiaohongshu community, users record the positive energy and beautiful life of young people of this era through sharing text, pictures, and video notes. Xiaohongshu uses machine learning to accurately and efficiently match massive information with people. Xiaohongshu has an e-commerce business. In December 2017, Xiaohongshu e-commerce was awarded the "China Brand Award" representing China's consumer technology industry by the People's Daily.

3. On August 4, 2020, the "Suzhou High-tech Zone 2020 Hurun Global Unicorn List" was released, and Xiaohongshu ranked 58th.

4. Xiaohongshu has become a link between Chinese consumers and excellent brands. Through Xiaohongshu, Chinese consumers have learned about good foreign brands. For example, Tatcha has a good reputation in the United States, but it is unknown in China. After users shared their consumption experiences in the community, it gradually attracted the attention and favor of Chinese consumers. Now, Xiaohongshu has become Tatcha's only partner in China.