When opening a showcase for a book list on Douyin, personal accounts and self-employed business accounts each have their own advantages and disadvantages, and the specific choice depends on your needs and plans.

First of all, personal accounts can be quickly registered and started operating. You only need to provide personal information and complete real-name authentication. In addition, personal accounts also have relatively loose operating restrictions, which are suitable for individual authors or small teams.

However, self-employed business accounts can provide more professional functions and permissions. For example, self-employed business accounts can authenticate the Douyin platform, register for live broadcast functions, and even open Douyin stores. These functions are very valuable for book list merchants with more needs.

At the same time, opening a self-employed business account can allow you to get more platform support and professional guidance. The review standards for self-employed business accounts are also relatively strict, and more qualification materials need to be submitted, but this can also help you gain more trust and recognition.

In summary, if you just want to share and recommend book lists simply, a personal account is enough. But if you want to create a more professional book list business model and hope to gain more platform support and trust, the individual business account will be a better choice.