PV e-commerce refers to e-commerce activities conducted through the Douyin platform. PV is the abbreviation of Page View, which means page views, and is a measure of the number of times a web page or application page is visited. In Douyin, PV e-commerce refers to commercial activities that display, promote, and sell products through the Douyin platform. Through Douyin's advertising and recommendation algorithms, merchants can display their products to a large number of users, attracting users to click and browse, thereby increasing page views and user attention to the products. The rise of PV e-commerce is due to the huge user base and powerful content recommendation capabilities of the Douyin platform, which allows merchants to find target users more accurately and increase product exposure and sales. The development of PV e-commerce has also promoted the commercialization process of the Douyin platform, providing merchants and users with more opportunities for communication and shopping.