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What is the difference between Douyin Store and Product Showcase? This is very detailed. How much is

| 1Person Answer

第一点:入住的不同

抖音小店是需要营业执照,类目保证金,银行卡,身份证,抖音号,才能开店的,

商品橱窗是需要抖音号,十条作品,1000粉丝,橱窗保证金才能开启的,

第二点:操作方式不同

抖音小店是抖音平台推出的,搭配着无货源的模式操作的,不需要咱们进货,囤货,发货,也不需要拍视频,也不需要去直播,

只需要去全网各个平台选择优质的商品,然后优化加价上传到自己的小店中,然后再去设置好佣金同步到精选联盟中去找达人合作,

达人帮咱们直播带货完成出单转化,

咱们赚取商品的差价,达人赚取商品的佣金,

商品橱窗是需要自己拍视频,涨粉丝,然后去给人家带货,赚取佣金的一种方式,

就是拍视频,把人家的商品挂小黄车,出单了自己赚取佣金,

第三点:成交方式不同

抖音小店的商品直接在抖音内完成订单的,不会跳转到第三方平台完成订单的,

商品橱窗是需要顾客点击商品主页,再跳转到第三方平台链接去购买的,这种购买方式相对来说更麻烦一点,

第四点:赚取方式不同

刚刚上面也说了,抖音小店是靠商品的信息差赚取差价的,

商品橱窗是靠给人家带货赚取商品的佣金的,

还有就是需要注意的,先开通抖音小店之后还可以开通商品橱窗,但是先开通商品橱窗的话就不能开通抖音小店了,

小店需要分别缴纳2000和500的保证金;在都开通之后抖音小店的产品可以添加到橱窗里,可以给小店商品带来更多的展现,瓜分到更多的自然流量。

Professional answer

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电商在线

见锐度、见洞察,聚焦互联网和新商业的创新媒体

The first point: The difference in check-in

Douyin stores require a business license, category deposit, bank card, ID card, and Douyin account to open a store.

The product showcase requires a Douyin account, ten works, 1,000 fans, and a showcase deposit to open.

The second point: The operation method is different

Douyin stores are launched by the Douyin platform and operate in a no-source mode. We don’t need to purchase, stock up, or ship goods. We don’t need to shoot videos or go live.

You only need to go to various platforms on the entire network to select high-quality products, and then optimize and increase the price to upload them to your own store, and then set up the commission to synchronize to the selected alliance to find experts to cooperate,

Experts help us live broadcast and bring goods to complete the order conversion,

We earn the price difference of the goods, and the experts earn the commission of the goods,

The product showcase requires you to shoot videos, increase fans, and then bring goods to others and earn commissions,

It is to shoot videos, put other people's products on the small yellow car, and earn commissions by placing orders.

Third point: Different transaction methods

The orders for the products in Douyin stores are completed directly in Douyin, and will not jump to a third-party platform to complete the order.

The product display window requires customers to click on the product homepage and then jump to the third-party platform link to purchase. This purchase method is relatively more troublesome.

Fourth point: Different ways of earning

As mentioned above, Douyin stores The store earns the price difference by the information difference of the goods. The product showcase earns the commission by bringing goods to others. Also, it should be noted that you can open the product showcase after opening the Douyin store, but you cannot open the Douyin store if you open the product showcase first. The store needs to pay a deposit of 2,000 and 500 respectively; after both are opened, the products of the Douyin store can be added to the showcase, which can bring more display to the store products and share more natural traffic.

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