One: Opening remarks

1. Greet enthusiastically and say hello, introduce yourself and tell the audience who you are? (Boss or store manager)

2: Introduce the live broadcast venue, the store or where, and welcome customers to visit the store.

Note: The anchor stands still, half or full body. You can surround the camera around to let customers see the appearance of the surrounding environment.

Purpose: Increase credibility and trust of buyers. If you are a boss, you have the right to give benefits. If you are a designer, buyers will trust your ideas and explanations more.

Two: Overview of live broadcast content

1: What products are being broadcast today? Make some explanations

2: Introduction to the company's strength, is it a distributor or a private brand, what is the brand positioning?

3: What age group are suitable buyers in, and where are the customers distributed?

Note: explain naturally, express clearly, and maintain confidence

Purpose: highlight the characteristics of clothing, highlight your own strengths, and repeat the introduction during the live broadcast.

Three: Product introduction

1: Introduce seasonal dressing skills according to the style of your own clothes.

2: Introduce color matching skills and comment on your own clothes.

3: Introduce the selection requirements of clothes based on factors such as skin color and figure.

4: Introduce the value of fabrics (materials, quality, accessories, maintenance)

5: Workmanship introduction (craft quality, stitch length, edge locking technology, splicing characteristics)

6: Get close to the camera for perception (thread ends, smell, feel, texture appearance)

7: Version, contour trend, size introduction

8: Design value, popular elements

9: Cases of transactions, sharing of wearing experience.

Note: Show details close to the camera

Purpose: Through professionalism, specificity, details, and case analysis, reflect the value of the anchor and the value of the product.

Four: Interaction

1: Don't be too shameless to look at the question close to the camera, and the assistant next to you will prompt. Don't be interrupted by questions often, concentrate on speaking a small paragraph and then answer the question.

2: Emphasize your professionalism in making clothes and the value you can provide to customers.

3: When the audience is cold, review your introduction to the company's strength and promote it again.

4: Don't call everyone "baby" regardless of gender.

5: Colleagues can chat and take over to increase interactivity.

Note: Smile, be natural, and face it with confidence.

Purpose: Don't disrupt the train of thought, and at the same time inform the customer that after speaking about this model, concentrate on answering everyone's questions. And buy a little suspense in advance to keep suspense.