What Douyin e-commerce invites you to open a store means that Douyin e-commerce invites you to join its platform and operate and manage the online store in accordance with its regulations and procedures. Usually, this involves opening a merchant account on the Douyin store platform to carry out operations such as listing, promoting and selling goods.

Behind Douyin e-commerce's invitation to open a store, it may be based on the review rules and strict supervision of Douyin stores that certain types of goods have become targeted invitations. These targeted invitations usually include food and beverages, sword categories, 3C digital, jewelry and cultural relics, etc. These products are under strict national supervision, so brands need to settle in.

For ordinary brands or merchants, if they want to settle in, they need to increase the marketing rights of these categories by joining the whitelist. Because of various regulations and risk control, these targeted invitation categories have become special high-risk categories, which can only be opened through manual and strict review by Douyin stores.

The above information is for reference only. If you have any questions, you can consult the relevant staff of Douyin e-commerce to obtain accurate information.