要查看以前的带货视频数据,你可以尝试以下方法:
抖音电商罗盘:登录抖音电商罗盘达人后台,找到短视频的视频列表。在这里,你可以看到每条视频的成交金额、成交订单数等详细信息。通过分析这些数据,你可以了解哪些视频在近期或过去一段时间内表现较好,可以作为后续创作的参考。
巨量百应后台:在巨量百应后台中,你可以找到短视频管理的带货视频管理模块。这里会显示你所有带货视频的成交金额、佣金收入和转化率等数据。此外,你还可以查看诊断建议,了解投流金额、投流ROI以及转化效果分析,帮助你更全面地了解视频带货效果。
第三方数据分析工具:除了抖音官方提供的工具外,还有一些第三方数据分析工具可以帮助你查看带货视频数据。这些工具通常提供更为详细和全面的数据报告,帮助你深入了解视频表现和用户行为。
请注意,具体查看数据的方法可能因平台更新或政策调整而有所变化。如果你在操作过程中遇到任何问题,建议查阅抖音官方文档或联系抖音客服以获取最新帮助和指导。
同时,分析带货视频数据时,不仅要关注订单数和销售额,还要关注用户行为、观众画像、转化率等指标,以便更全面地评估视频带货效果,并据此优化你的内容创作和营销策略。
To view the data of previous videos with goods, you can try the following methods:
Douyin e-commerce compass: Log in to the Douyin e-commerce compass expert background and find the video list of short videos. Here, you can see detailed information such as the transaction amount and number of completed orders for each video. By analyzing these data, you can understand which videos have performed well in the recent or past period of time, which can be used as a reference for subsequent creation.
Juliang Baiying background: In the Juliang Baiying background, you can find the video management module of short video management. Here you will see the transaction amount, commission income and conversion rate of all your videos with goods. In addition, you can also view diagnostic suggestions, understand the amount of investment, investment ROI and conversion effect analysis, to help you have a more comprehensive understanding of the effect of video sales.
Third-party data analysis tools: In addition to the tools provided by Douyin, there are also some third-party data analysis tools that can help you view the data of videos with goods. These tools usually provide more detailed and comprehensive data reports to help you gain a deeper understanding of video performance and user behavior.
Please note that the specific method of viewing data may change due to platform updates or policy adjustments. If you encounter any problems during the operation, it is recommended to consult the official Douyin documentation or contact Douyin customer service for the latest help and guidance.
At the same time, when analyzing the data of the sales video, you should not only pay attention to the number of orders and sales, but also pay attention to indicators such as user behavior, audience portraits, and conversion rates, so as to more comprehensively evaluate the effect of the video sales and optimize your content creation and marketing strategies accordingly.