01. Traffic diversion and monetization

Traffic diversion and monetization generally involve implanting your own or third-party contact information in the video or homepage. There are three types of traffic diversion and monetization:

Direct traffic to your own WeChat or public account, and then convert and monetize it on the third-party platform;

Direct traffic to other merchants, which means that if you have a large number of fans, but you don’t want to sell anything or don’t have a source of goods, you can directly direct your fans to a third party and monetize it according to the number of fans.

Another way is to divert traffic to offline stores, which are generally mostly in the catering and tourism industries. For example, we often hear about a certain Internet celebrity check-in place and a certain Internet celebrity restaurant. As long as the customer wants to go, it is not a problem no matter how far it is.

02. Accept advertising and monetization

When our Douyin fans reach a certain number, advertisers will naturally come to talk to you about advertising cooperation! Basically, you will start to have advertising income if you have 100,000 fans.

However, the fans here refer to fans in Douyin, not including fans of other Toutiao products such as Toutiao and Huoshan Video.

The current clear price system is not mature, but the more vertical the account, the higher the value and the higher the price. (For high-quality accounts with more than 500,000 fans on Douyin, the commercial cooperation quotation has been opened to 30,000 yuan per account).

03. Live broadcast monetization

There are two main ways to monetize live broadcasts:

The simplest way is to get sound waves through fans' rewards and gifts, and sound waves can be directly withdrawn to RMB. At present, the sound waves on Douyin are exchanged for 42 sound waves for 6 RMB, which means that the withdrawal ratio is 7:1. It is also very simple to withdraw cash. Just go to "Wallet" in the "My" option to exchange.

Another way is to realize monetization by selling goods, which is also a very popular way of monetization. I believe that everyone has been planted by Douyin to some extent. No matter what the reason is, everyone will buy things on Douyin for no reason, even if they are not just needed items.

04. Training monetization

On Douyin, you will often see accounts for Douyin operation teaching, skill training teaching, etc. They use Douyin to divert traffic to WeChat and sell courses to achieve the purpose of monetization.

Douyin training can also be more subdivided. I will roughly list 9 training models. Of course, there should be many more models derived.

The first one is Douyin content production training.

The second one is Douyin Internet celebrity training.

The third one is Douyin live broadcast training.

The fourth one is Douyin marketing and goods training.

The fifth one is Douyin speech training.

The sixth one is Douyin money-making training.

The seventh one is Douyin advertising training. (Similar to Baidu bidding and information flow advertising training)

The eighth type is Douyin performance training.

The ninth type is Douyin screenwriter training.

05. Window display

As long as you meet the following requirements: publish ≥10 videos and have real-name authentication, you can apply for the Douyin product window function. After the function is activated, you can sell products through the window.

If you have your own store and products, you can link the Taobao store in the Douyin product window, and guide accurate fans to the store to buy your products, so as to achieve realization.

If you don’t have your own store and products, you can also do Taobao customer model to help merchants sell products and earn commissions!

06. Internet celebrity realization

If you are versatile, or have a high appearance, and can continue to output in the vertical field, bring fans, and quickly become a Douyin Internet celebrity, you can realize it through bringing goods, advertising, live broadcasting, offline activities, signing and other forms.

07. Recruit franchisees to realize cash

This model is suitable for companies or enterprises. When your account attracts many accurate fans, and your product becomes popular on Douyin or has a certain degree of popularity, some people will want to join, such as the previous answer tea, which made tens of millions of profits through Douyin.

08. Sell accounts to realize cash

This is usually done in batches by a dedicated team. Generally, when the number of fans reaches about 20w, they start selling. After the sales, the mobile phone is sold, and a new mobile phone is bought to continue to make accounts. Of course, it does not rule out a very small number of individuals selling accounts.

The current market price for fans of pan-entertainment is 1-5 cents, and the fans of vertical category accounts are between 5-10 cents.

If you want to seriously segment Douyin's profit model, there are really too many. The above are just the more mainstream methods at present, and they are still in large fields. Each one can be subdivided into many small projects.