Youyi E-commerce needs to be strengthened Because although Youyi E-commerce has been established for a long time, the platform it has established is more convenient and the shopping experience is better. However, in recent years, due to the increasingly fierce competition in the e-commerce market, its brand awareness is not high, and its promotion efforts are insufficient. These problems have led to its less than ideal performance in the market. Therefore, Youyi E-commerce needs to further strengthen its brand publicity and marketing strategies to improve its competitiveness. At the same time, it should fully consider the needs of consumers and the market, strengthen new product research and development and market promotion, so as to better adapt to the market and gain more consumer trust. It must be noted that in actual development, Youyi E-commerce should grasp the quality and efficiency, and provide users with satisfactory and high-quality services, so that it can achieve stable development in the fiercely competitive e-commerce market.