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How to do Douyin marketing?

| 1Person Answer

可能是自己经常在抖音上被种草,所以个人感觉美妆产品最适合做抖音营销了。但想做好抖音营销,也不是那么容易的,首先就要对抖音营销的几种常见营销方式有所了解。

目前,抖音营销主要有以下几种方式:

第一种是内容营销,抖音之所以这么火,也是由于其内容更加吸引用户,所以想做抖音营销的话,如果你能产出很好的内容,也是可以通过内容营销来带流量的。

第二种是付费类广告,你可以投开屏、信息流、搜索等多种广告形式。

第三种是活动类营销,例如现在比较火的抖音挑战赛,就是比较受欢迎的抖音营销方式。

如果一开始不知道该怎么做的话,可以先从这几个方式来入手。

以上,就是我在做抖音营销时候的一些心得,希望对你有所帮助。

Professional answer

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电商娱记

电商从业者,在电商事件和新闻有独特的见解,就职阿里巴巴,天下网商。

Maybe I am often planted with love on Douyin, so I personally feel that beauty products are most suitable for Douyin marketing. But it is not so easy to do Douyin marketing well. First of all, you need to understand several common marketing methods of Douyin marketing.

At present, there are mainly the following methods of Douyin marketing:

The first is content marketing. The reason why Douyin is so popular is that its content is more attractive to users. So if you want to do Douyin marketing, if you can produce good content, you can also bring traffic through content marketing.

The second is paid advertising. You can invest in various advertising forms such as opening screen, information flow, search, etc.

The third is event marketing. For example, the Douyin Challenge, which is quite popular now, is a more popular Douyin marketing method.

If you don’t know what to do at the beginning, you can start with these methods.

The above are some of my experiences in Douyin marketing. I hope it will be helpful to you.

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