What’s wrong with the e-commerce compass not being able to obtain information?
可能是由于抖音小店更新新功能，有了改变。
抖音电商数据罗盘在哪里看
第一种查看方法：这是在直播的过程中查看数据，目前抖音是不支持的，需要使用第三方工具，在网上有很多这类工具，可以将产品的销量、转化率、成交额等数据统计出来。一般都是大电商在使用这一类工具，需要对销量进行实时监控，再决定投放多少广告。
第二种查看方法：这种查看方法是在下播以后查看，是抖音自带的数据分析功能，在每一场直播结束后，会有一系列的数据分析，建议大家每场直播结束后，养成一个看数据的习惯，这是直播过程中最重要的一件事情。
Professional answer
It may be due to the update of new functions in Douyin Store.
Where to view the Douyin e-commerce data compass
The first viewing method: This is to view the data during the live broadcast. Douyin does not currently support this. You need to use third-party tools. There are many such tools on the Internet that can count product sales, conversion rates, transaction amounts and other data. Generally, large e-commerce companies use this type of tool. They need to monitor sales in real time and then decide how many advertisements to put in.
The second viewing method: This viewing method is to view after the broadcast. It is a built-in data analysis function of Douyin. After each live broadcast, there will be a series of data analysis. It is recommended that you develop a habit of looking at the data after each live broadcast. This is the most important thing during the live broadcast.
Because it currently only supports channel accounts and official accounts for viewing, it does not support viewing for unbound channel accounts, and the large screen can only view the data of the products sold in your own store, and the product data of other stores cannot be seen.
It may be a design problem of the e-commerce platform.
Because the e-commerce platform compass generates product lists based on user search and browsing data, if your e-commerce compass does not have a product list, it may be that the platform has not fully collected and analyzed the product data, or there are some problems with the platform design that cause the list to not display normally.
It is recommended that you contact the e-commerce platform customer service to resolve the problem.
In addition, the product list is a very important function for e-commerce platforms. It has the function of promoting sales and increasing user stickiness. Therefore, e-commerce platforms should strengthen the operation and management of product lists to make them richer and more valuable.
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