Douyin business operations should focus on fan experience and brand image. First of all, it is necessary to create a brand image that attracts users, optimize content creation from the aspects of topic selection, photography, editing, music, etc., and improve user stickiness; secondly, it is necessary to understand the preferences of user groups and formulate precise marketing strategies, such as choosing the right platform for promotion, understanding Douyin algorithm and opening new marketing forms in comparison with international social platforms; finally, don’t forget to update content from time to time, follow the trend, and be the first to present the most interesting and fresh content.

The steps of Douyin business operation are as follows:

1. Register and open a Douyin merchant account, and complete the store information, including store name, store introduction, product classification, etc.

2. List products, which can be uploaded by uploading product information or importing product information from e-commerce platforms such as Taobao and JD.com.

3. Formulate marketing strategies, including preferential activities, promotional activities, fan interactions, etc., to attract more users to pay attention and purchase.

4. Regularly update product information and marketing strategies to keep the store fresh and attractive.

5. Strengthen customer service, respond to users' inquiries and complaints in a timely manner, and improve user satisfaction and reputation.

6. Conduct data analysis, understand user behavior and needs, and optimize store operations and product strategies.

7. Join the Douyin community, interact with other merchants, share experiences and resources, and improve their competitiveness.

8. Continuously learn and update, pay attention to the latest developments and trends of the Douyin platform, and continuously improve their own operational capabilities and innovative thinking.

Douyin business operations need to pay attention to the following points: Make it clear that Douyin business operations need to pay attention to product quality, brand image, content marketing, etc., and at the same time pay attention to user experience and data analysis. Explanation First, product quality and brand image are important factors to attract user attention, and efforts need to be made in product research and development, design, etc. Secondly, content marketing can improve user stickiness, and creative production and promotion need to be carried out according to user needs and preferences. At the same time, it is necessary to pay attention to user experience and data analysis, and continuously optimize during user use to improve user satisfaction and conversion rate. Doudian operation also needs to pay attention to socialization and collaborative marketing, and use social media and partners to promote and promote each other to increase exposure and user coverage. At the same time, it is necessary to consider operating costs and ROI to ensure a reasonable input-output ratio.

After the Doudian is opened, what we need to do is to select products, find influencers to cooperate with and operate the store.

Store foundation: product selection and optimization;

Event marketing: timely registration for various activities on the platform;

User operation: diversion and conversion of new and old customers;

Jiangsu Qianchuan: advertising short videos/pictures or live broadcasts on Douyin;

Short videos/pictures: script planning and shooting and editing to attract fans;

Live broadcast operation: planning live broadcast speech and activities;

Experts bring goods: find experts to cooperate in selling products;

Data analysis:

1. Analyze and adjust short videos/pictures;

2. Review and analyze live broadcasts;

3. Analyze and adjust Jiliang Qianchuan.

Follow me and continue to output operational dry goods

1.

Operation model:

Content operation: Content operation mainly involves editing, editing and production of short videos. Business card on the Douyin platform, the content of the video is important, so you need to shoot videos according to the user's favorite taste, and use some techniques to increase the video playback rate. For example: use special effects such as filters; use background music; add subtitles, etc.

Account operation: The operation of an account requires multiple steps to complete: register an account-certification-publish works-fan interaction-maintain an account. Among them, certification is to submit your identity information to the official platform for review, and then obtain the platform's recommendation and traffic support. Publishing works is to publish short videos or pictures to attract users to watch and generate attention and interaction.

2.

What are the channels for short video marketing:

Public platform: Share articles in Moments + comment to send gifts: Now many people rely on mobile phones to read articles~ So if you can post some soft articles about products or some preferential activities about products in Moments, you can achieve good results~ And these methods do not cost a lot of money to achieve good results! Of course, you can also use your own personal account for publicity~ For example, you can build a group and so on, which can have a good effect.