Suitable for creating large and small accounts, or operating multiple accounts

The content can be arranged into different forms (but be careful not to post the same content on multiple accounts). When forming an account matrix, all employees of the merchant can be encouraged to participate, and more goods-carrying experts can be incubated in the form of performance rewards.

However, the gameplay of the account matrix is ​​suitable for those with certain experience. For new merchants, it is better to just make one account at the beginning and do it well.

2. Create new topics and add existing hot topics

Create topics based on category/crowd positioning: such as Hanfu sister, short challenge, hidden meat challenge, cute pet outfit, fairy challenge, short and fat challenge, customized style, private clothes, etc.

Official event topics: #Women's clothing new product day, #Women's clothing recruitment season, #Women's clothing summer clearance and other topics.

3. Participate in or create popular music

Different styles of clothing also have different choices of music. The rhythm of the music, the content of the video, and the shared products must be harmonious.

For example: trendy and cool people can choose music with a strong sense of rhythm and magic, and sweet and soft music can be chosen for sweet style.

4. Combination of short video, dou+, and live broadcast

Operation process:

The first step: the expert releases the video and observes it for a period of time. If the video has a high number of likes, comments and reposts in a short period of time, you can invest in dou+ appropriately (no limit on the amount) to continue to increase the popularity of the video.

The second step: When you get a wave of traffic, start the live broadcast immediately, and the recommended duration is at least 3 hours.

The third step: Live broadcast strongly guides the goods, introduces the shared products, and guides the window and shopping cart.

5. Establish basic content of the account

Optimize details such as cover/content/copywriting/title/comment

Cover; pictures with highlights in the first few seconds or turning points at the end

Content: IP accounts set their own slogans

Such as:

Serious girl Yan Jiu (a beauty blogger who focuses on trying on colors), Papi Jiang (a woman with beauty and talent):

Create stunning visual effects, increase the probability of a hit, and work harder on content and product selection.

Six, content gameplay

The entry-level account content can be divided into:

1. Tutorial skills (single product matching tutorial, fixed group matching: one piece of clothing with multiple matches, one piece of clothing with multiple matches, small person matching skills)

2. Visual display (matching, first perspective display, street shooting, exquisite layout, picture carousel)

The focus is on beautiful people: good figure, high appearance, and high personality recognition.

The focus is on beautiful scenery: overseas, hotels, subways, Internet celebrity check-in places, villas and other shooting scenes.

Matching: throwing clothes to match, changing clothes to match.

First perspective display (changing clothes/changing scenes): walking to the rhythm of music, turning in circles, showing back, looking back, dancing, etc.