At present, Douyin is more popular. Because Douyin is a short video social platform, it has a huge number of users, high user activity, rich and diverse content, and various themes and marketing activities emerge in an endless stream, attracting the attention and participation of a large number of users and merchants.

Although e-commerce platforms also have a high number of users and transaction volume, compared with Douyin, user stickiness and social attributes are weaker, the product types are relatively single, and the marketing methods are monotonous, making it difficult to leave a deep impression on users.

Therefore, Douyin is more suitable for brand marketing and promotion, while e-commerce platforms are more suitable for product sales and transactions.