Douyin stores can sell virtual products because there are many categories that can be operated, including virtual products such as e-books and services. If express delivery is not required, transactions can be made directly online.

However, stores cannot sell all virtual products. When merchants release goods, they must choose according to the nature and category of the goods. If they do not meet the requirements, they should not put them on the shelves to avoid being punished by Douyin. In addition, they should ensure that the goods sold are within the scope of the business license.