2019收入1091亿,2020年2336亿,2021年3678亿,对比而言,每年都在持续上涨状态
众所周知,字节跳动旗下拥有四大产品:今日头条、抖音、西瓜视频、火山小视频,其中抖音短视频于2016年9月上线,是一个专注15秒视频的短视频分享社区,主打“音乐+UGC”,2018年春节期间,抖音用户迎来激增,成为现象级应用,到2018年6月,抖音对外公布国内日活达到1.5亿,月活达到3亿。作为长期跟踪和调研短视频行业的分析师,我们基于调研的经验数据,结合公开数据测算了抖音的收入水平,以此帮助关注抖音的读者对抖音的商业价值有一个更清晰的认知。
The revenue in 2019 was 109.1 billion, 2020 was 233.6 billion, and 2021 was 367.8 billion. In comparison, it has been rising every year.
As we all know, ByteDance has four major products: Toutiao, Douyin, Xigua Video, and Huoshan Video. Douyin was launched in September 2016. It is a short video sharing community focusing on 15-second videos, focusing on "music + UGC". During the Spring Festival in 2018, Douyin users surged and became a phenomenal application. By June 2018, Douyin announced that its daily active users in China reached 150 million and its monthly active users reached 300 million. As an analyst who has been tracking and researching the short video industry for a long time, we have calculated Douyin's revenue level based on the empirical data of the research and combined with public data to help readers who follow Douyin have a clearer understanding of Douyin's commercial value.