The ways for Douyin to make money are:

1. Open a window to sell goods

This should be the simplest way for Douyin to make money "bring goods", and have common transactions with other platforms, especially shopping platforms, to get a share of goods. So as to gain benefits.

2. Accept advertisements

In simple terms, it is to make money by accepting advertisements, which is also one of the most common monetization of self-media. The premise is that there are enough fans, and merchants are willing to find you to discuss cooperation. Accepting advertisements is also one of the sources of income for Douyin.

3. Live broadcast

Many people asked me that they wanted to make money by live broadcasting. Douyin wants to make money by live broadcasting. You either need to chat, sing, or dance. As long as you have some special skills and many fans, live broadcasting is quite profitable. Douyin users make money by receiving gifts through live broadcasting, or by selling things through live broadcasting. Douyin company divides the middle share.

Currently, mainstream institutions in the industry have created several million-level IPs, which can make money by accepting brand and e-commerce advertisements, and there are also brand short video agency operation projects, with a starting price of over one million a year, and then doing e-commerce and live broadcasting, so the early and mid-term head institutions are currently living relatively well.

The middle-level million-level ones are also okay. The business has brand advertising clients, or the team is from e-commerce, and they currently have good income. Whether it makes money or not depends on the pace of investment and development of each company. If you don’t have any foundation before, you will basically burn money to play when you suddenly come out to make fans.

Extended information:

Douyin short video is a music creative short video social software incubated by Toutiao. The software was launched on September 20, 2016. It is a music short video community platform for all ages. Users can use this software to select songs, shoot music short videos, and form their own works. It will update users’ favorite videos according to their hobbies.

In December 2019, Douyin was selected as one of the 100 Model Brands at the 2019 China Brand Power Festival.

On January 8, 2020, Huoshan Video and Douyin officially announced the brand integration and upgrade. Huoshan Video was renamed Douyin Volcano Edition and a new icon was launched.

In March 2020, Douyin issued a special rectification announcement against illegal live broadcast accounts and content. This special rectification focuses on cracking down on illegal and illegal content such as pornography, vulgar PK, inducement to reward fraud, and infringement of the rights of minors.