Douyin matrix refers to the use of Douyin advertising platform to match user characteristics and advertising content with certain algorithms and rules, so as to achieve accurate advertising delivery. Douyin matrix includes three aspects: targeting matrix, creative matrix and effect matrix.

Targeting matrix refers to targeting based on user attributes and behaviors, including region, gender, age, interests, etc.; creative matrix refers to matching based on the materials, copywriting and other content provided by advertisers to ensure that the advertising content fits the user; effect matrix refers to monitoring and optimizing the advertising effect, so as to improve advertising ROI (return on investment).