1. WeChat merchants’ products are not produced by regular companies. Once there is a problem, they can be taken off the shelves by making a complaint. Regular products will be sold on Taobao.

2 The consumer group loyalty of the Taobao platform is relatively low, and they pay more attention to price and cost performance. Because WeChat merchants are in your circle of friends, you can understand the every move of the merchant. Taobao stores have little understanding and interaction with consumers. Taobao stores use products as carriers, while WeChat merchants are people-centered!

3 For the same product on the Taobao platform, your competitors are the entire network, but for WeChat merchants, the people in your circle of friends will definitely look for you to buy. Everyone’s circle of friends is different, and customers will definitely buy from the friends who are more concerned and interactive!

4 In the past, it was centralized, and traffic was concentrated on the e-commerce platform, and the platform controlled the right to distribute traffic. Now it is decentralized. Everyone’s circle of friends in WeChat merchants is different, and it is all fragmented traffic.