Currently, the largest e-commerce company on Douyin should be Pinduoduo. Although e-commerce giants such as Taobao and JD.com have also opened stores on Douyin for marketing, Pinduoduo's performance on Douyin is more prominent. Pinduoduo's marketing methods on Douyin include live streaming, Douyin account promotion, short video marketing, etc., especially live streaming, which has become Pinduoduo's core business. Through short videos and live broadcasts, users can quickly understand the products and increase their desire to buy. Pinduoduo has also successfully opened up the Douyin e-commerce market with the help of Douyin's user traffic and social attributes, becoming one of the largest e-commerce companies on Douyin.