1. The "Double Weibo and One Douyin" model for brand marketing

Official brands can bring users a better sense of belonging and cognition. As an emerging media, Douyin allows brands to do marketing and promotion on Douyin, and sell cuteness to supplement the lack of fragmentation and brand content output with more than ten sentences. This is a blank spot that WeChat and Weibo marketing do not have. For example, Durex on Weibo and Alipay on WeChat. Before these content marketing became popular, you never knew that brand marketing and promotion could be played like this.

2. Be bold to try new things and be careful to verify

When doing short video marketing, everyone is now fishing in troubled waters. No one can guarantee that their current marketing method is the best and most useful. What is the tonality of the brand? What content is suitable? How can you successfully enter the user circle? These all require you to try more new methods and then find the tonality that best suits your brand.

3. Diversified content under unity

When a brand does marketing on Douyin, it must determine its own marketing direction. It can develop diversified content for products in a single direction, and the ultimate goal is to attract fans. If there are too many directions and they are too complicated, it will only lead to the loss of fans in the end.

4. Fill the extremely scarce high-value content pool of Douyin

The homogeneous content of Douyin is a major flaw of Douyin, which can be felt by users who use Douyin. For example, a campus team with a top Douyin index has old-fashioned and common creative works and ordinary acting skills, but they are so popular, which shows how scarce the content pool of Douyin is at present.

High-value content is always popular, so combining the characteristics of your own brand/product and seizing the high ground of a certain content position is enough for your brand to gain a place in Douyin.

5. Three elements of Douyin marketing content: storytelling, interactivity, and easy to imitate

A seaweed dance made many people who didn't dance at all infected with a disease of loving dancing, and a bowl of "bowl-breaking wine" caused Douyin friends to run to Xi'an, etc., which is different from WeChat marketing, supporting more storytelling content, and more direct interaction with fans, and easy for people to imitate.

6. Audio is very important

Don't forget that Douyin is a music short video community. Whether it is "C哩C哩" or "Like a seaweed seaweed", online audio has become a brainwashing "divine song" for mass communication, so the blank area of ​​audio/music is also very huge. Like video content, interesting and easy-to-spread music is worth digging into.

7. Community establishment and operation in the comment area

Social relationships on Douyin are basically zero, so no matter how big a traffic acquisition platform Douyin is, it will not change for us, and we can only adapt to it. Unlike marketing methods such as WeChat, we can comment directly in the comment area of ​​Douyin. Therefore, when brands communicate with users, the operation of the comment area can be a big deal.

8. Cross-border flirting

Cross-border cooperation can incorporate more new elements, allowing users to have a new understanding of the product. Both parties have a more multi-faceted brand image and achieve more user exposure. As a plot-based carrier, Douyin has stronger plot twists and media interactivity than Weibo and WeChat, so it will definitely bring more forms and creativity to brand cross-border cooperation.

For example, car brands launch challenges @ other competing products to participate, or other media cross-borders such as Nongfu Spring & NetEase Cloud Music, Little Yellow Car & Little Yellow Man... can all be moved to Douyin.

9. Find KOL implantation to reduce hard advertising

The hard advertising of Douyin is only distinguished from regular videos by the blue word "advertisement", but the price and effect are very different. At present, most of the "advertisements" on Douyin are not popular with users and the conversion rate is not high. However, through KOL product placement, we can maximize the exposure of the product without being disliked by users, and combine the characteristics of KOL to make the product more characteristically remembered and chosen.