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How to stack products in Xiaodoudian?

| 1Person Answer

“小抖店”是指抖音平台上的电商店铺。要在小抖店里叠加商品,即实现商品组合销售,可以遵循以下步骤:

1. 登录抖音商家平台:登录抖音商家平台(抖店后台),进入“商品管理”或“商品列表”页面。

2. 创建商品组合:在商品管理页面,选择“创建商品组合”。您可以为商品组合设置一个吸引人的名称,如“限时优惠套餐”、“超值组合装”等。

3. 添加商品:在创建商品组合时,根据您的需求,将需叠加的商品添加到商品组合中。您可以手动选择商品,或通过导入商品列表实现批量添加。

4. 设置商品数量和价格:为每个商品设置合适的库存数量和销售价格。在商品组合中,您可以设置优惠价格和原价,以便计算折扣幅度。

5. 设置优惠策略:根据您的营销策略,为商品组合设置优惠券、满减等优惠措施,以吸引消费者购买。

6. 发布商品组合:创建完成后,在商品列表页面,找到您刚刚创建的商品组合,点击“发布”按钮。此时,您的商品组合将在抖音平台上展示,消费者可以进行购买。

7. 宣传推广:为提高商品组合的销售效果,您可以通过抖音直播、短视频、社群营销等方式,积极宣传和推广您的商品组合。

8. 数据分析与调整:在商品组合销售过程中,密切关注销售数据和用户反馈。根据数据和反馈,及时调整商品组合、优惠策略等,以提高销售效果。

通过以上步骤,您可以在小抖店里实现商品叠加销售。同时,不断优化商品组合和营销策略,提高消费者购买意愿,提升店铺销售额。祝您生意兴隆!

Professional answer

L

电商运营

淘宝天猫运营知识,电商资讯,电商干货(美诗妮运营-琪琪)

"Xiaodoudian" refers to the e-commerce store on the Douyin platform. To stack products in Xiaodoudian, that is, to achieve product combination sales, you can follow the following steps:

1. Log in to the Douyin merchant platform: Log in to the Douyin merchant platform (Doudian backend) and enter the "Product Management" or "Product List" page.

2. Create a product combination: On the product management page, select "Create a product combination". You can give the product combination an attractive name, such as "Limited Time Offer Package", "Super Value Combination Pack", etc.

3. Add products: When creating a product combination, add the products to be stacked to the product combination according to your needs. You can select products manually or add them in batches by importing a product list.

4. Set the quantity and price of the product: Set the appropriate inventory quantity and sales price for each product. In the product combination, you can set the preferential price and original price to calculate the discount.

5. Set up preferential strategies: According to your marketing strategy, set up coupons, discounts and other preferential measures for the product combination to attract consumers to buy.

6. Publish the product combination: After the creation is completed, find the product combination you just created on the product list page and click the "Publish" button. At this time, your product combination will be displayed on the Douyin platform and consumers can purchase it.

7. Promotion: In order to improve the sales effect of the product combination, you can actively publicize and promote your product combination through Douyin live broadcast, short video, community marketing and other methods.

8. Data analysis and adjustment: During the sales process of the product combination, pay close attention to sales data and user feedback. According to the data and feedback, adjust the product combination, preferential strategies, etc. in time to improve the sales effect.

Through the above steps, you can realize the superposition sales of products in the Xiaodou store. At the same time, continuously optimize the product combination and marketing strategy to increase consumers' willingness to buy and increase store sales. I wish you a prosperous business!

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