Douyin e-commerce service providers are currently divided into four types based on their core service capabilities: investment service providers, Doudian agent operation service providers, MCN institutions, and training service providers.

When a service provider enters the platform, he or she can choose one or more service provider types based on his or her own capabilities. The selected type is the main development direction of the service provider in the future. The capabilities required for each type are as follows:

1. Investment service provider: The service provider has certain merchant and industrial commodity resources and has investment ability;

2. Doudian agent operation service provider: The service provider has Doudian agent operation capabilities, including merchant recruitment video production, Doudian operation, store live broadcast, etc.;

3. MCN institution: The service provider has e-commerce talent operation, content incubation and other capabilities;

4. Training service provider: The service provider has certain lecturer resources and has resource integration and training capabilities;