1、门槛低:速卖通准入门槛低,对于平台上的卖家没有什么严苛的形式或资质限制,公司不论大小,都可以轻松在速卖通开店。 交易流程简单,佣金抽成低。
速卖通平台服务费用在同类里面算是比较低的,而且成交后平台抽成也低,很大程度的减轻了平台商家的资金负担。
tk是tiktok跨境电商平台的简单,主要是指TikTok跨境小店。
TikTok小店就是海外版抖音的店铺小黄车,TikTok小店和抖音小店目前在功能上逐渐同步,但是远没有国内抖音发展的那么完善,但是从目前TikTok小店逐步开放降低门槛,到传闻全球逐渐会开放各国站点来看,tiktok小店相关功能将会逐渐完善。
1、流量来源不同
传统跨境电商平台主要来源于平台站内的付费以及免费流量,而tk跨境电商平台流量主要是通过TK。tk流量巨大,且免费,且还可以在TK主页可以挂站外链接。
2、流量转化不同
传统跨境电商平台主要来源于平台站内,长期以往转换率下降;而TK跨境电商流量主要依靠TK,不断加入新鲜血液,包容性更强,转化率更高。
3、受众不同
传统跨境电商买家的购物目的是非常强的,他们很清楚知道自己要购买的产品是什么;而TikTok跨境电商所面对的买家,往往属于冲动型消费,因为他们根本就不想购物,但是视频激起了他们的购买欲望,从而产生订单,所以TikTok跨境电商所面对的群体,是传统跨境电商所不能比拟的。
4、发展势头不同
TikTok发展势头猛烈,发展前景看好,已经成为中国出海最成功的APP。对于流量价值千金的跨境电商卖家,TikTok的强势崛起,更是有极大的价值!
1. Low threshold: AliExpress has a low entry threshold, and there are no strict formal or qualification restrictions for sellers on the platform. Companies of all sizes can easily open stores on AliExpress. The transaction process is simple and the commission is low.
The service fee of the AliExpress platform is relatively low among its peers, and the platform commission after the transaction is also low, which greatly reduces the financial burden of platform merchants.
TK is the simple cross-border e-commerce platform of Tiktok, mainly referring to TikTok cross-border stores.
TikTok stores are the overseas version of Douyin's store Xiaohuangche. TikTok stores and Douyin stores are gradually synchronized in function, but they are far less perfect than the domestic Douyin. However, from the current TikTok stores gradually opening up to lower the threshold, to the rumors that the global sites will gradually open up, the relevant functions of Tiktok stores will gradually improve.
1. Different traffic sources
Traditional cross-border e-commerce platforms mainly come from paid and free traffic within the platform, while the traffic of tk cross-border e-commerce platforms mainly comes from TK. Tk has huge traffic and is free, and you can also hang external links on the TK homepage.
2. Different traffic conversion
Traditional cross-border e-commerce platforms mainly come from the platform, and the conversion rate has declined in the long run; while TK cross-border e-commerce traffic mainly relies on TK, constantly adding fresh blood, more inclusive, and higher conversion rate.
3. Different audiences
Traditional cross-border e-commerce buyers have very strong shopping purposes, and they know very well what products they want to buy; while the buyers faced by TikTok cross-border e-commerce are often impulsive consumers, because they don’t want to shop at all, but the video arouses their desire to buy, thus generating orders, so the group faced by TikTok cross-border e-commerce is incomparable to traditional cross-border e-commerce.
4. Different development momentum
TikTok has a strong development momentum and a promising development prospect. It has become the most successful APP for China to go overseas. For cross-border e-commerce sellers whose traffic is worth thousands of dollars, the strong rise of TikTok is of great value!
AliExpress and TK are both foreign trade e-commerce platforms, but there are some differences between them, as follows:
1. Establishment time
AliExpress was established in 2010, while TK was established in 2016. AliExpress is more mature and established than TK.
2. Supported languages
AliExpress supports multiple languages, including Chinese, English, French, Russian, Spanish, Portuguese, Traditional Chinese, etc., which is very convenient for overseas buyers to trade. TK currently only supports Chinese.
3. Market positioning
AliExpress's market positioning is mainly for overseas markets, mainly serving consumers in countries around the world. TK's market positioning is mainly to serve Chinese sellers and help domestic sellers enter overseas markets.
4. Service content
AliExpress provides many types of services, including one-stop procurement and supply chain services, international logistics, payment and settlement, online marketing and promotion, etc. The complete service chain provides a lot of help for overseas sellers. TK mainly provides agent services, helping domestic sellers to connect with overseas e-commerce platforms and directly enter overseas markets.
5. Registration threshold
The registration threshold of AliExpress is relatively high, and you need to provide a lot of information and pass the review to successfully register. TK does not need to provide too much information, and only needs a mobile phone number to register.
AliExpress and TK are two different e-commerce platforms. AliExpress is a global trade platform under Alibaba, mainly for international buyers and sellers, providing wholesale and retail services for various commodities. It has global suppliers and buyers resources and supports multiple languages and currencies. TK is a cross-border e-commerce platform, mainly for Chinese sellers, helping them sell their products to the global market. TK provides one-stop services, including commodity procurement, warehousing, logistics and marketing, to help sellers achieve global sales. In general, AliExpress focuses more on international trade, while TK focuses more on cross-border e-commerce.
1. AliExpress and TK are two different e-commerce platforms.
2. AliExpress is a cross-border e-commerce platform under Alibaba, which mainly targets international buyers and provides global commodity supply and transaction services. TK is a promotion method of a cross-border e-commerce platform, which guides users to buy commodities through promotion links and obtains commissions.
3. As an e-commerce platform, AliExpress provides a more comprehensive commodity selection and transaction services. Buyers can buy commodities directly on the platform, while TK is a promotion method, which guides users to buy commodities through promotion links and the promoter can obtain commissions. The difference between the two lies in the differences in business models and service scope.