Douyin e-commerce account is the account for selling goods on Douyin. Douyin e-commerce is a social e-commerce. The platform that provides monetization is called Douyin Shop. Now Douyin Shop only needs a business license to apply for opening. Products can be posted on the link of the short video or on the personal homepage or in the shopping cart under the live broadcast. Consumers can enter and place orders. Many Douyin creators provide users with a more personalized, vivid and efficient consumption experience through rich content forms such as short videos/live broadcasts. At the same time, Douyin e-commerce actively introduces high-quality partners to provide merchants with diverse options for monetization.