1. There are two main business models on Douyin, namely commercial anchors and selling goods.

2. The first business model is commercial anchors. This is also the most common model on Douyin, which relies on operating high-quality videos and live broadcasts to win huge traffic, so as to obtain sound waves and gifts in the live broadcast and exchange them for cash. Anchors with huge traffic can also sign a contract with Douyin to become gold anchors. Douyin will specifically support the traffic of gold anchors and give them the opportunity to engage in commercial activities online or offline.

3. The second largest business model is selling goods. Selling goods is divided into two types: bringing goods or opening a store. When the number of fans and traffic of the anchor reaches a certain number, he can promote goods for others and earn a share of the profits from the merchant.