The popularity of Douyin has attracted many users and merchants, who all want to sell goods on Douyin. However, not everyone can sell goods on Douyin. To sell goods, you must have a Douyin store, JD.com, Taobao Mall, etc. If it is relatively troublesome to open a mall like JD.com and Taobao, you can actually sell goods by live streaming and opening a Douyin store.

Douyin store is an e-commerce monetization tool provided for self-media authors to help them expand content monetization channels.

After the store is opened, you can display your exclusive store page on your Toutiao account, Douyin, and Huoshan personal homepage, and the products can be displayed and exposed through various methods such as Weitou, videos, and articles. Fans can obtain content and purchase products in Toutiao Xigua Video, Huoshan, and Douyin apps. Buying users can be directly converted into fans, helping you form a complete traffic closed loop and obtain greater transactions and income.

In simple terms, Douyin Store is an online store you open on Douyin, similar to Taobao stores and JD stores, but they belong to different platforms.

After uploading your products to Douyin Store, you can directly sell them through Douyin short videos or Douyin live broadcasts. You can also sell products on Huoshan Short Video, Xigua Video, and Toutiao, which are owned by ByteDance.

All purchase processes of Douyin Store are completed on the Douyin APP, and there is no need to jump to other third-party APPs.

However, Douyin Store cannot display products through search like Taobao and JD. All products are distributed in their own or other influencers' product showcases.

Only when the products are posted in the video or live broadcast room can they be called ubiquitous: because the video may be recommended to anyone.

The latest conditions for opening a Douyin store:

Before June 30, 2020, there are no fan requirements for opening all categories of Douyin stores, and there is a 0 threshold for entry;

At the same time, the four categories of clothing and underwear, sports and outdoor, kitchenware, and shoes and boots support individual entry into Douyin stores. You only need to provide a second-generation ID card photo information and pay a 500 yuan Douyin store deposit to apply for opening, and no business license is required.

In addition, during the event period, after opening a Douyin store, you can also enjoy the "live shopping cart" permission with 0 fans (accounts that have not opened a Douyin store need 1,000 fans to open the live shopping cart function)