Doudian's 7-day restriction on product release means that newly registered stores on the Douyin e-commerce platform are restricted. New stores can only release products within 7 days after registration, and cannot perform other operations, such as modifying store information, setting shipping templates, etc.

This restriction is to ensure the quality of products and services of new stores, and prevent some unscrupulous merchants from using the platform to commit fraud or release low-quality products.

By restricting the operating permissions of new stores, the platform can better supervise and manage new stores to ensure the user's shopping experience and the platform's credibility.

During these 7 days, new stores can focus on releasing products, optimizing product information, and improving the store's exposure and sales capabilities.

After 7 days, the store will be unrestricted and can perform more operations and settings.