First, it can protect your corporate nickname, that is, it adopts the principle of first come first served. If you authenticate first, others can't take it away;

Second, when others search for your corporate nickname, there may be many users with the same username. At this time, your nickname is pinned to the top, ranking first, giving you more exposure opportunities;

Third, a blue V logo will be displayed below the corporate nickname, and your authentication information will appear at the same time; Fourth, your website link will appear, which is a very good way to attract traffic for corporate websites, which saves a lot of money compared to many companies hiring SEO for optimization at high salaries; and now you can also hang your APP, that is, you can download the application on your homepage;

Fourth, after authentication, you can obtain one-minute long video permissions;

Fifth, you can pin videos to the top, and pin the videos that best show the corporate image to the top, so that users can get to know the company at first sight;

Sixth, you can obtain analysis of operation data, and conduct user monitoring from three aspects: homepage data monitoring, video data monitoring, and user portrait analysis. Ordinary users can only obtain this with the help of third-party tools, and the data obtained by third parties may not be as accurate as the data given by the Douyin official website;

Seventh, Douyin also authenticated Toutiao and Huoshan Video at the same time, realizing one-to-three;

Eighth, POI address claiming, this allows companies to display their own store information on the Douyin homepage, such as the corresponding menu and store address, store phone number, allowing users to call the company's phone directly on Douyin, providing companies with more direct information exposure and traffic conversion;

Ninth, event coupons and product showcase functions. This is equivalent to a Meituan. Merchants can publish their own event coupons online. Users can redeem them offline after receiving them online, which greatly increases sales and improves conversion rates. The product showcase function is generally suitable for companies that have corporate accounts and Taobao stores, which can more intuitively display their products and increase sales.