2018年3月抖音与淘宝首次宣布达成合作
2020年初,在疫情影响下直播行业大火,4月,抖音高调宣布罗永浩入驻,似乎试图与淘宝带货一哥一姐一争高下。
2020年5月底,字节跳动开始对淘宝PID绑定抖音号进行了限制,直接增加了MCN通过抖音链接淘宝商品的成本。
6月,抖音成立自己的电商部门,抖音小店官方应用程序“抖店”开始上线
从10月9起,抖音直播正式切断跟第三方电商平台的合作。
Douyin and Taobao announced their first cooperation in March 2018
In early 2020, the live broadcast industry was booming under the influence of the epidemic. In April, Douyin announced the entry of Luo Yonghao, seemingly trying to compete with the top sellers on Taobao.
At the end of May 2020, ByteDance began to restrict the binding of Taobao PID to Douyin accounts, which directly increased the cost of MCN linking Taobao products through Douyin.
In June, Douyin established its own e-commerce department, and the official Douyin Store application "Doudian" went online
From October 9, Douyin Live officially cut off cooperation with third-party e-commerce platforms.